"Bloody" Veggie Burger by Meredith Jacques

"Bloody" Veggie Burger, by Meredith Jacques
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Photo credit: https://medium.com/trendwatching-pulse/why-impossible-burgers-tesla-strategy-shows-how-to-spot-the-trends-of-tomorrow-94531f506632


A company called Impossible Foods has been working on a veggie burger that looks, smells, feels, and tastes like real meat.  When it cooks, it looks like ground beef--sizzles and browns, and it even oozes "blood."  How did this impossible food become possible?

The burger is a blend of plant-based proteins and fat and the blood effect is from the molecule heme.  Heme is a component of the large molecule hemoglobin in human blood that carries oxygen and makes blood red.  It is produced by plants in small quantities.  The scientists at Impossible Foods engineered yeast to produce the heme molecule, and it is that heme product that is added to their veggie burgers to give them the realistic look and taste. Flecks of coconut oil are added, which melt during the cooking process causing the burger to ooze fat like a beef burger.

Even meat eaters who tasted the burger said they probably couldn't tell the difference if they didn't know it was a veggie burger!

http://www.npr.org/sections/thesalt/2016/06/21/482322571/silicon-valley-s-bloody-plant-burger-smells-tastes-and-sizzles-like-meat

supplemental resource: http://www.chemistry.wustl.edu/~edudev/LabTutorials/hemoglobin.htm


Why is this type of research important?
How could this new type of "meat" this benefit vegetarians?
Would you eat one of these veggie burgers?

Comments

  1. Personally, I would only eat this veggie burger out of pure curiosity. I eat meat so there's no reason I would consume this on a regular basis.

    -Ashley Herman

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  2. I would try the burger to feel its taste.
    Humberto M.

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  3. I am a very picky eater so I will most likely not try this burger.

    -Noah Wasserman

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  4. I would only try just to compare a real burger and a the impossible burger

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  5. Would make others uncomfortable as it's portaying meat and that's what vegans are trying to get away from
    -jo

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  6. I wouldn't try this burger because I'm a vegetarian and eating something so similar looking and tasting to real meat would be uncomfortable.
    -kennedy

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  7. No because i dont like veggie burgers and that burger look nasty to me--- Brando Mckinley

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  8. It could make them feel like they are eating meat and not miss it as much.

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  9. I think it's good that we're making accomodations for other people

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  10. I think that I wouldn't eat this burger just because it isn't real meat. I think a lot of Americans are looking for a burger with real meat.

    - Noah Brockmann

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  11. I probably say no to eating this burger because the fact that it bleeds makes me question if this burger is really a veggie burger. -Jeffrey

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  12. I think wouldn't eat the burger just because of way it looks - Jordyne

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  13. I would eat something like this because it sounds really healthy and a good way to diet~Willie Gibbs

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  14. I still wouldn't eat it and stick to eating just plants in their natural form
    - Ashlyn Sisterman

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  15. i sort of not gonna to eat it because its smells weird Brandon

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